Marketing, B.B.A. (R, A, L)

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The major in marketing includes the study of the principles and methods which are used by organizations to plan, price, promote and distribute products or services in such a way as to fulfill the needs of the customer and meet the goals of the organization. Areas of study include consumer behavior, marketing strategy, marketing research, marketing communication, social media marketing, advertising, public relations, supply chain management, marketing analytics, and retailing, sales, digital marketing and branding.

REAL Curriculum

This major fulfills the R, A and L areas of the REAL Curriculum. Students develop scientific and quantitative reasoning by applying statistical and mathematical models to assist decision makers in solving business problems. The interaction of cultures and behaviors are examined within the contexts of the domestic and global economic environment, individual and group behavior in organizations, and the practices used by organizations to create value, enhance satisfaction, and manage customer relationships. The exploration of professional practice occurs through the application of knowledge, skills, and critical reflection in the various business disciplines. Students need majors and/or minors to fulfill the E area to complete the REAL Curriculum requirements.

REAL Foundational Requirements

Foundational Writing (3 credits)

ENGL 111 - Principles of College Composition (GE)

Foundational Math (3 credits)

MATH 100 - Quantitative Reasoning (GE)
MATH 121 - Math Content for Teachers I (GE)
MATH 125 - Precalculus I (GE) (Recommended for Marketing majors due to required course prerequisites. Requirement may be fulfilled through placement testing.)

REAL Cornerstone Requirements

Writing Intensive (WI) Courses (6 credits)

Writing Intensive courses are denoted below with a (WI). Two writing intensive courses are required to graduate, with at least one at the 300- or 400-level.

General Education Requirements

General Education courses will be denoted below with a (GE). Students are required to take at least 30 credit hours of general education designated courses within their degree requirements. The Marketing major includes 33 general education credits.

Major Requirements (66 credits)

B.B.A. Core Requirements (42 credits)

These courses are required for all B.B.A. students in the Davis College of Business and Economics.

Marketing Major (24 credits)

Additional Degree Requirements

Students must earn a major GPA of 2.25. The major GPA is defined as all courses in the B.B.A. core and all courses prescribed for the major.

Open Credit Hours (54 credits)

These credits can be used to fulfill additional courses, majors, minors, and/or REAL Curriculum requirements, including Foundational Writing and Foundational Math.