Marketing Minor (A, L)

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The minor in marketing is open to all majors. It provides an excellent opportunity for students in all fields to learn the basic principles of marketing products, services, ideas, places and/or personalities, while enhancing the skill sets values by employers.

REAL Curriculum

This minor fulfills the A and L areas of the REAL Curriculum. The interaction of cultures and behaviors are examined within the contexts of the domestic and global economic environment, individual and group behavior in organizations, and the practices used by organizations to create value, enhance satisfaction, and manage customer relationships. The exploration of professional practice occurs through the application of knowledge, skills, and critical reflection in the various business disciplines. Students need majors and/or minors to fulfill the R and E areas to complete the REAL Curriculum requirements.

General Education Requirements

General Education courses will be denoted below with a (GE). Students are required to take at least 30 credit hours of general education designated courses within their degree requirements. The Marketing minor includes 6 general education credits.

Minor Requirements (18 credits)

Total Credit Hours for Minor 18

Additional Information

Students must earn a minor GPA of 2.25.