MKTG 345 - Strategic Brand Management

Credits: (3)

Instructional Method: Three hours lecture.
Prerequisites: MKTG 340.
Examines how various marketing functions work together cohesively to create compelling brand experiences and achieve effective marketing goals. Students learn how marketing actions need to fit together harmoniously to produce “one voice” in a brand or firm’s communication with its audiences.

Note(s): Applied Learning designated course.