DSNM 200 - Promotion for Design 2-D

Credits: (3)

Instructional Method: Six hours studio.
Prerequisites: “C” or better in DSN 173, DSN 143 and DSNM 107; 2.5 in-major GPA.
The student is guided through the design process to develop promotional communication solutions that benefit both the retailer and its targeted consumers. Schematic design process (concept development, graphic identification, layout, greeking) and the application of critical thinking skills are emphasized. The student will explore how graphics, symbols, and other imagery can be manipulated to create “a.i.d.a.s.” (attention, interest, desire, action, and satisfaction) for selected apparel and interior products and services. Two-dimensional and multimedia advertising formats as well as target customer/advertiser needs are also examined.