MKTG 445 - Marketing Strategy

Credits: (3)

Instructional Method: Three hours lecture.
Prerequisites: MKTG 340, and 6 additional hours of MKTG at the 300-level or higher.
An analysis of marketing environments and the development of marketing objectives, programs and strategies. Marketing strategies developed are integrated with other functional areas within the organization. Case studies and computer simulations may be used.

Note(s): Applied Learning designated course.